ASAS Group of Companies

ASAS Group of Companies is the parent company of ASAS, producing a wide range of products and services under different brand names. The company operates across East and Central Africa and aims to expand its services beyond Africa in the near future.
Products and Services
The ASAS brand specializes in:
Dairy Products

Animal Feed
Target Market
ASAS products and services are designed for mass consumer markets in East and Central Africa. The company caters to both budget-conscious and premium consumers by offering high-quality, affordable products as well as premium options in various sizes and packaging.
Market Position
ASAS has seen continuous growth and currently holds 60% of the market share across the country. The demand for high-quality, affordable dairy products has played a key role in its industry dominance.
Future Growth
ASAS Group of Companies expects continued growth in the market as the demand for more diversified products and services increases. The company remains focused on expansion and innovation to meet consumer needs.